Last updated: February 22, 2026
ECM Prime (“we,” “us,” or “our”) operates the website https://ecmprime.ca (the “Site”) and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information in the course of our commercial activities, in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws (e.g., Quebec’s Act respecting the protection of personal information in the private sector, as amended by Law 25).Personal information means any information about an identifiable individual, such as name, email, address, phone number, payment details, or IP address.
- Who We Are and Accountability
ECM Prime is the data controller responsible for your personal information.
Our Privacy Officer (or designated contact) can be reached at:
Email: [email protected]
Address: 629 36Ave NE, Calgary, Alberta T2E 2L8
We have appointed a person responsible for compliance with privacy laws (as required under Quebec Law 25 if applicable). This person oversees our privacy practices, including responding to inquiries and access requests. - What Personal Information We Collect and Why
We collect personal information for the following purposes:
• To process and fulfill orders (e.g., name, shipping/billing address, email, phone, payment information).
• To provide customer service, process returns/refunds, and communicate about your orders.
• To send transactional emails (e.g., order confirmations, shipping updates).
• With your consent, to send marketing/promotional emails or newsletters (you can opt out anytime).
• To improve our Site and services (e.g., via analytics tools).
• To prevent fraud, comply with legal obligations, or enforce our Terms and Conditions.
We limit collection to what is necessary for these purposes. We do not collect sensitive information (e.g., health data) unless required for a specific product/service and with explicit consent. - How We Collect Personal Information
• Directly from you: When you place an order, create an account, contact us, subscribe to newsletters, or leave comments (if applicable).
• Automatically: Via cookies, pixels, or similar technologies (e.g., IP address, browser type, pages viewed, device info). See our Cookie Policy below for details.
• From third parties: Payment processors, shipping carriers, or analytics providers (e.g., Google Analytics). - Cookies and Similar Technologies
Our Site uses cookies and tracking technologies for functionality, analytics, and (with consent) advertising.
• Essential cookies: Required for Site operation (e.g., session management).
• Performance/analytics cookies: Help us understand usage (e.g., Google Analytics).
• Marketing cookies: For targeted ads (with opt-in consent where required).
Under Quebec Law 25 (if applicable), we provide transparency about technologies that identify, locate, or profile you, and offer means to manage them (e.g., cookie banner with opt-in/opt-out). You can manage preferences via your browser settings or our cookie consent tool. For more, see our separate Cookie Policy [link if you have one]. - How We Use and Share Your Personal Information
We use your information only for the purposes identified above (or compatible purposes) and retain it only as long as necessary (typically 7 years for tax/accounting records, or until consent is withdrawn for marketing). We may share your information with:
• Service providers (e.g., payment processors like Stripe/PayPal, shipping companies like Canada Post/UPS, email services like Mailchimp, hosting providers). These providers are contractually bound to protect your data and use it only for our purposes.
• Legal authorities if required by law (e.g., court order, fraud prevention).
• Business successors in a merger/acquisition (with notice where feasible).
We do not sell your personal information. - Embedded Content and Third-Party Sites
Our Site may include embedded content (e.g., videos, social media feeds). These behave as if you visited the third-party site, which may collect data about you (including cookies/tracking). We are not responsible for their practices—review their policies (e.g., YouTube, Instagram). - Data Retention
We retain personal information only as long as needed for the identified purposes or legal requirements. For example:
• Order data: Retained for accounting/tax purposes (typically 7 years).
• Comments (if applicable): Retained indefinitely for moderation/follow-ups.
• Marketing data: Retained until you unsubscribe/withdraw consent.
After that, we securely destroy or anonymize it. - Safeguards
We use reasonable physical, technical, and organizational safeguards to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction (e.g., encryption for payments, secure servers, access controls). - Your Rights
Under PIPEDA (and provincial laws), you have the right to:
• Access your personal information we hold (and receive a copy).
• Challenge its accuracy and request corrections.
• Withdraw consent (where consent is the basis; may affect service provision).
• Request deletion (subject to legal retention obligations).
To exercise these rights, contact our Privacy Officer at [email protected]. We will respond within 30 days (extendable if complex). Verification may be required. There is no fee for access requests unless excessive.If you have a complaint about our practices, contact us first. You may also contact the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca/) or your provincial authority (e.g., Commission d’accès à l’information du Québec for Quebec residents). - International Transfers
If data is processed outside Canada (e.g., by U.S.-based providers), it is subject to foreign laws (e.g., U.S. access requests). We use contracts/standard clauses to ensure equivalent protection where possible. - Children’s Privacy
Our Site is not directed to children under 13 (or 16 in Quebec for certain contexts). We do not knowingly collect personal information from children without verifiable parental consent. - Changes to This Policy
We may update this policy. Changes will be posted here with the updated date. Continued use of the Site after changes constitutes acceptance. - Contact Us
For questions, access requests, complaints, or privacy concerns:
Email: [email protected]
We encourage you to review our full Terms and Conditions and Cookie Policy (if separate) for related details.
This policy replaces any prior versions and is effective as of the date above. Thank you for trusting ECM Prime with your information!
